I am one of the first alumni of the Modul University Vienna and finished my Bachelor degree in summer 2010. In 2008, during my studies, I started to work for an Austrian Start-up called tripwolf, which has become one of the leading mobile travel guides worldwide. I was part of the advertising sales team and supported destinations and hotel chains to promote their businesses on the travel website and mobile application. 2011 a new company was founded by a joint venture of Mair Dumont Media and traveltainment called travel audience. Travel audience is a data driven advertising platform for the travel industry, which helps advertisers to spend their marketing budgets more efficiently and supports publishers to maximize their yield on advertising revenues. I was responsible for establishing the publisher network for travel audience and thus I worked closely together with well-known travel brands such as Kayak, Swoodoo, Holidaycheck, Opodo, FTI, DER Touristik and Restplatzboerse. In 2014 I left the travel industry in order to help Adform, an advertising technology service provider, to introduce their new publisher edge products in the DACH market, where I successfully supported Media Impact (Axel Springer) and Ströer Digital Media to optimize their data driven infrastructure with Adform technology. 2016 I founded MINT Square in Düsseldorf with two other partners, an agency which solely focuses on data driven advertising, where I help companies to get a better insight on the world of real time bidding and data driven advertising.